Virgin 1 campaign

May - June 2009

Overview

• Exclusive ownership of the Guest Channel and associated bottom banners, plus 20% of top banners
  
• Campaign focus on launch of Virgin1+1 and rebrand
• Programming promotions on bottom banner
• 4.3% drop in Virgin1 share on Virgin1+1 launch, however CabSat reduced 4.9% in the same period – comparative uplift on channel despite audience split.
• Combining share of channels shows a total 43.5% uplift, Reach figures up 27%
• Quote from Jo Davey: “We’ve had feedback from Freeview that this has been the most successful retune campaign the have seen and you guys had a part to play in that!”