Teletext extra campaign

January 2009

Overview

• Exclusive ownership of the Guest Channel and associated bottom banners, plus 50% of top banners from November 1st to January 31st
• ITV3 Share on DTT in 2007 during equivalent weeks was 3.1%; in 2008 this rose to 3.9%, an uplift of 0.8 share points; Cable and Satellite share for ITV3 increased by only half this amount (0.4 points)
• ITV4 Share on DTT in 2007 during equivalent weeks was 1.30%; in 2008 this rose to 1.65%, up by .35 share points; Cable and Satellite share for ITV4 increased by .3 share points year on year
• ITV1 and ITV2 both lost share year on year, but decline was mitigated in DTT
  • ITV1 lost 0.37 points in Sat/Cab, but only 0.25 points in DTT
  • ITV2 lost 0.24 points in Sat/Cab, but only 0.21 in DTT