When programmes are promoted alongside TV listings, viewing a programme promotion becomes part of using the TV guide. This makes advertising on the epg the single most valuable targeted advertising medium available to DTT broadcasters, offering the opportunity to directly influence viewing choices at the decision point.

Ads have relevancy, value and importance, suddenly they aren’t really ads anymore they are an information service.

Broadcasters can also enhance their ads with information, giving viewers the chance to view more detailed information pages on the channel, series or programme. This displays a full screen version of the ad offering viewers the chance to get more information or automatically set up reminders for single programmes or even a whole series.

To see just how effective the opportunity can be view one of our recent campaigns.

InView is already available on 9m devices in the UK and our plans for 2009 expect us to exceed 12m by the end of the year.

With an ever growing range of channels to choose from, the Freeview consumer is demanding and fickle and there is limited influence “within the living room”. InView offers the broadcaster the opportunity to stand out amongst the channel proliferation at exactly the right time, using the power of four!

We've figured out how to match the technology to the measurability expectations of our advertisers. We sample a representative group of one thousand viewers each week, this provides valuable tracking information to advertisers and broadcasters.

The system doesn't know who the viewer is, it just knows that a particular box is displaying a certain piece of content. It gathers information, such as what channels have been viewed and which content has been selected, giving advertisers more detailed feedback that is designed to the enhance sample demographic information on viewing behaviour provided by Barb. For more information contact .

What makes Inview unique for advertisers?

• A unique chance to reach a mass market TV audience for a fraction of the cost of traditional TV
• More depth and interactivity than traditional non broadcast media
• Massive flexibility – change your messages every day or even during the day if you want
• More detail – unique ability to link to content pages means advertisers can say more about their products and services
• Incredibly low production cost – The Inview team can repurpose existing material and offer full creative support to deliver on your brief
• Controlled environment – only a small number of advertisers are permitted on the service at any time, offering advertisers a real opportunity to secure category exclusivity