Information not Advertising

It can be difficult and costly to reach viewers outside your own channels. Inview presents a unique opportunity for channel operators to influence the choice of viewing in homes at the "point of decision".

When programmes are promoted alongside TV listings, the promotion is viewed as information rather than advertising, viewing a programme promotion becomes part of using the TV guide. This makes advertising on the EPG the single most valuable targeted advertising medium available to broadcasters, offering the opportunity to directly influence viewing choices at the decision point.

Advertising can also be targeted at particular types of viewers making program promotions more relevant and engaging.

Channel operators can also enhance their ads with information, giving viewers the chance to view more detailed information pages on the programme, series or channel and the ability to automatically set up reminders for single programmes or even a whole series.

We are unique:
• We have the technology to measure campaign success rates.
• A unique chance to reach a mass market TV audience for a fraction of the cost.
• More depth and interactivity than traditional non broadcast media.
• Flexibility to change your messages daily or even during the day.
• Ability to link to content pages for advertisers to say more about campaigns.
• Advertising targeted at users making it relevant and engaging.